Get rid of bad breath or else

            I found this ad on Youtube for Orabrush tongue cleaner to be very effective.  Whether the facts were true or not, the commercial did a very good job presenting their product in a easy to understand manner.  They also utilized the fear tactic to get consumers to act.  Even mentioning Halitophobia, the fear of bad breath, to influence consumers to think about their breath.  The ad also addressed their competitors such as the mouth wash or tongue scrappers to highlight their products advantages.  I have always been nervous of bad breath, so this commercial really influenced me and I even went through the steps to receive a free trail. 

And by the way.... you have to pay for shipping and handling, if anyone was thinking about doing the same. 

I gotta have it!

         
          I tried to think of one those commercial that really influenced me when I was younger.  I remember viewing this commercial when I was a kid and like all Nerf commercials, I always wanted a Nerf gun really bad after.  They were always action packed and fast moving to help excite their audience.  Also, all the games portrayed in the commercial, were the same scenarios my friends and I would play around the neighborhood.  Nerf's target audience is younger males, they really did their due diligence to know their customers and effectively reach them through this commercial.

I want a dog

             This ad makes it tough for me as I have been wanting a dog for a while now.  But I loved this commercial and the slow motion technique it uses to show the beauty of dogs.  The imagery coupled with the interesting music really captured my attention right away.  The dogs were clear and every detail was captured.  Everyone has a soft spot for our canine friends and Pedigree really used that to their advantage to break through the clutter.  The only negative I can come up with was their unclear message.  I knew it was for Pedigree but I'm unsure of the viewer takeaway. 

That killed him

             This one of many funny Ameriquest ads that have been pushing "don't judge to quickly... we won't" message.  Throughout their advertisements, they place people in awkward situations, where it would be easy to come up with a negative judgment.  I thought this commercial, along with their whole campaign has been very effective in spreading the Ameriquest name.  I have never heard of the mortgage company until they began creating these comedic ads.  This is the case where a company wasn't so much trying to increase sales but focused on developing their brand name and image. 

Sitting with KitKat

               This was a perfect of example of effective outdoor advertising.  Because this ad is creative with their ability to turn an outdoor bench into a Kitkat, they will be able to create more buzz.  When someone sits, walks near, or drives by they will stir up discussion because of the ad's uniqueness.  Though one problem this type of promotion could face is vandalism.  As shown above the chocolate candy looks delicious, almost as if someone could take a bit out of it.  Though if the bench gets dirty or people place graffiti to distort the message, audiences can be turned of by the Kitkat advertising.  Companies need to be aware of their advertising and whether the correct image is being presented. 

Smart Sucker Ad

             I thought this ad was very smart and clever in relaying their message to readers.  It's a bit risky placing candy and bugs in the same picture but I don't think it made their sucker any less attractive.  The ad was easy to receive because it was so simple.  When a quick glance, I understand Chupa's suckers are sugar-free and gain a quick laugh.  That in turn helps to create a fun brand image, which many candy manufacturers would like to be seen as.

KFC for Christmas

              This is a statue of KFC's Colonel Sanders wearing a Santa Clause suit in Japan.  This one piece of KFC's effort to merge Christmas with fried chicken and its worked.  Forty years ago, the Japanese people had trouble finding a whole chicken or turkey for Christmas.  KFC recognized the need and use the fried chicken to become a holiday tradition.  Now orders come two months in advanced to insure families have their own special fried chicken meals for the holiday.  This a perfect advertising to effectively merging a brand into the culture of a community.  

Burger King Blows your Mind

Burger really uses sex to sell their new seven inch beef patty.  I think its bit of a reach to associate food and sex.  I know sex sells and it works well but after reading this ad, I didn’t have any increased desire to buy their patty.  It was crude and I always thought of Burger King as family friendly and this ad says the complete opposite.  They could very easily alienate apart of their market in their attempt to be edgy.  I thought this ad was a poor decision and really could have utilized a different strategy to display their new menu item.  The one thing this ad did accomplish is the mere fact I’m talking about it now, so it was able to create buzz. 

That Ain’t Right

This was a controversial print ad published by Nike.  I understand what Nike is trying to show, one player wearing Nike shoes is able to dunk over the other player wearing the red jersey.  That’s embarrassing for the other player and “ain’t right.”  The one thing Nike failed to notice is this print ad could also be interpreted in another manner.  The player in the white jersey has his crotch in the other players face with a tagline “that ain’t right.”  This could perceived an anti-gay message and really emphasizes that creative directors need to concentrate on how clear their message really is. 

Tag Picks the Wrong Guy

This ad by Tag Heuer utilizes Tiger Woods as their endorser.   Everyone knows about Tiger’s indiscretion and poor personal choices.  This print ad really highlights the danger of who a company chooses to endorse their products.  Tiger Woods was a perfect selection for any company; he was the best in the world at his sport, had a clean image, and was a family man.  Then even he had a secret life that no one knew about and became known as untrustworthy, weak, and a liar.  These are all characteristics that could now be associated with the brand Tiger endorsed such as Tag Heuer.  Companies should really get to know a person before selecting them as the face of their brand, not to just rely on their public achievements alone.  

Imported from the Motor City

         
              This is one of favorite commercials because it was able to take a perceived negative and turn it into a positive.  Detroit has been a city in recession and has a image of poverty.  But this ad was able to highlight some of Detroit's encouraging features.  Chrysler was born and created in in the Motor City and they were smart not to shy away from that fact but address it directly.   Detroit is a tough and resilient place, those are characteristics Chrysler wants to be known for.  Also the use of Detroit native Eminem and his music really helped to make the commercial that much more compelling. 

Getaway Car

          

                This is another ad I found researching for Audi, in the top corner of the ad it states “Can’t stop driving.”  I found this print ad to be humorous and therefore stuck in my mind.  The initial glance shows, two men who looked they have just robbed a bank, which creates intrigue grabbing the viewer’s attention.  Then the print ad illustrates a driver’s love for their Audi cars as they can’t even stop to pick up their partners.  This was just another ad in Audi’s young and innovative campaign.

Oregon Ducks

           ESPN puts out some of my favorite ads.  The commercial depicts the Oregon Mascot working in the office peering through the window at his natural environment.  Once seeing the other ducks playing in the water, he then sighs, showing viewers his yearning.  This was a quick ad that broke through the clutter, giving an audience a fun laugh.  Which is exactly what ESPN represents, they are fast pace, exciting, and like to deliver a few jokes.   

Footsteps of Progress

        The commercial restates Audi’s message of progress as it becomes a “force of nature.”  The ad doesn’t use any words but relies on its striking images and music to capture the viewer’s attention.  Those aspects help this ad to break through the clutter, providing the ability to grab an audiences’ focus even in a noisy and crowed room.  This creative also keeps the viewer’s attention clued to the commercial as they watch footsteps develop, unaware of their purpose until the very end.   This strategy, along with fantastic footage, allows Audi to have a memorable advertisement.  But because the Audi brand name isn’t mentioned until the end, they do run the risk of a viewer remembering the commercial instead of the message.

Audi's four rings

            The spectacle displays four life-sized Audi cars, suspended inside silver rings representing the Audi symbol.  These demonstrations are attached to iconic bridges such as the Sydney Harbor Bridge, Brooklyn Bridge, and Tower Bridge in Venice.  The rings have the ability to light-up, rotate around, and move up and down the bridge.  For Audi this advertisement is more for its brand than just their cars.  They want their customers to associate the ideas of this outdoor ad with every Audi product, symbol, name, or slogan.  For instance, for this street ad, Audi may want the brand name to be identified with innovation and the ability to challenge the norm.  These are all positive attributes that persuades consumers to see Audi’s brand image as original, which avoids the ordinary.

Local Pride

          This was a Blackhawk's mural placed on the side of the candy factory that I worked for a few years back.  I think this was smart for the candy business to really relate with their surrounding area and build their brand equity.  Even though they are an international company, they haven't forgotten their roots in Chicago and still relate to the common man.  Their factory lies on a expressway into the city, so they can reach a large audience commuting into work.

Driving over water, sand, and ice

        The commercial takes extraordinary angles exposing the viewer to scenes of driving over water, sand, and ice.  The audience first sees the performance of the Audi Quattro racing car, then extra seating is added turning it into the Audi Q7.   Audi AG uses compelling footage to draw the audience in.  Then the German Car Company relies on its past performance to describe an SUV that drives like a sports car.  This commercial just really gets me excited, really letting me think I can have a sports car and an SUV. 

Release the Hounds

             The commercial below is Audi’s most recent advertisement from the Super bowl XLV, which addresses luxury.  Audi depicts two pretenses inmates escaping from a luxury prison, with two options for evasion. The first being a Mercedes, representing old wealth, which ultimately takes them back to prison or an Audi which is able to “escape the confines of old luxury.”   This commercial takes a fun and intriguing approach asking consumers to rethink elegance.  In turn portraying Audi as today’s standard of progressive luxury.