Footsteps of Progress

        The commercial restates Audi’s message of progress as it becomes a “force of nature.”  The ad doesn’t use any words but relies on its striking images and music to capture the viewer’s attention.  Those aspects help this ad to break through the clutter, providing the ability to grab an audiences’ focus even in a noisy and crowed room.  This creative also keeps the viewer’s attention clued to the commercial as they watch footsteps develop, unaware of their purpose until the very end.   This strategy, along with fantastic footage, allows Audi to have a memorable advertisement.  But because the Audi brand name isn’t mentioned until the end, they do run the risk of a viewer remembering the commercial instead of the message.