Audi's four rings

            The spectacle displays four life-sized Audi cars, suspended inside silver rings representing the Audi symbol.  These demonstrations are attached to iconic bridges such as the Sydney Harbor Bridge, Brooklyn Bridge, and Tower Bridge in Venice.  The rings have the ability to light-up, rotate around, and move up and down the bridge.  For Audi this advertisement is more for its brand than just their cars.  They want their customers to associate the ideas of this outdoor ad with every Audi product, symbol, name, or slogan.  For instance, for this street ad, Audi may want the brand name to be identified with innovation and the ability to challenge the norm.  These are all positive attributes that persuades consumers to see Audi’s brand image as original, which avoids the ordinary.