Monday, April 25, 2011
KFC for Christmas
This is a statue of KFC's Colonel Sanders wearing a Santa Clause suit in Japan. This one piece of KFC's effort to merge Christmas with fried chicken and its worked. Forty years ago, the Japanese people had trouble finding a whole chicken or turkey for Christmas. KFC recognized the need and use the fried chicken to become a holiday tradition. Now orders come two months in advanced to insure families have their own special fried chicken meals for the holiday. This a perfect advertising to effectively merging a brand into the culture of a community.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment