Monday, April 25, 2011

KFC for Christmas


              This is a statue of KFC's Colonel Sanders wearing a Santa Clause suit in Japan.  This one piece of KFC's effort to merge Christmas with fried chicken and its worked.  Forty years ago, the Japanese people had trouble finding a whole chicken or turkey for Christmas.  KFC recognized the need and use the fried chicken to become a holiday tradition.  Now orders come two months in advanced to insure families have their own special fried chicken meals for the holiday.  This a perfect advertising to effectively merging a brand into the culture of a community.  

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