Release the Hounds

             The commercial below is Audi’s most recent advertisement from the Super bowl XLV, which addresses luxury.  Audi depicts two pretenses inmates escaping from a luxury prison, with two options for evasion. The first being a Mercedes, representing old wealth, which ultimately takes them back to prison or an Audi which is able to “escape the confines of old luxury.”   This commercial takes a fun and intriguing approach asking consumers to rethink elegance.  In turn portraying Audi as today’s standard of progressive luxury.