Imported from the Motor City

         
              This is one of favorite commercials because it was able to take a perceived negative and turn it into a positive.  Detroit has been a city in recession and has a image of poverty.  But this ad was able to highlight some of Detroit's encouraging features.  Chrysler was born and created in in the Motor City and they were smart not to shy away from that fact but address it directly.   Detroit is a tough and resilient place, those are characteristics Chrysler wants to be known for.  Also the use of Detroit native Eminem and his music really helped to make the commercial that much more compelling.