This ad by Tag Heuer utilizes Tiger Woods as their endorser. Everyone knows about Tiger’s indiscretion and poor personal choices. This print ad really highlights the danger of who a company chooses to endorse their products. Tiger Woods was a perfect selection for any company; he was the best in the world at his sport, had a clean image, and was a family man. Then even he had a secret life that no one knew about and became known as untrustworthy, weak, and a liar. These are all characteristics that could now be associated with the brand Tiger endorsed such as Tag Heuer. Companies should really get to know a person before selecting them as the face of their brand, not to just rely on their public achievements alone.
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