I thought this ad was very smart and clever in relaying their message to readers. It's a bit risky placing candy and bugs in the same picture but I don't think it made their sucker any less attractive. The ad was easy to receive because it was so simple. When a quick glance, I understand Chupa's suckers are sugar-free and gain a quick laugh. That in turn helps to create a fun brand image, which many candy manufacturers would like to be seen as.
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