That killed him

             This one of many funny Ameriquest ads that have been pushing "don't judge to quickly... we won't" message.  Throughout their advertisements, they place people in awkward situations, where it would be easy to come up with a negative judgment.  I thought this commercial, along with their whole campaign has been very effective in spreading the Ameriquest name.  I have never heard of the mortgage company until they began creating these comedic ads.  This is the case where a company wasn't so much trying to increase sales but focused on developing their brand name and image.