Local Pride

          This was a Blackhawk's mural placed on the side of the candy factory that I worked for a few years back.  I think this was smart for the candy business to really relate with their surrounding area and build their brand equity.  Even though they are an international company, they haven't forgotten their roots in Chicago and still relate to the common man.  Their factory lies on a expressway into the city, so they can reach a large audience commuting into work.