This was a perfect of example of effective outdoor advertising. Because this ad is creative with their ability to turn an outdoor bench into a Kitkat, they will be able to create more buzz. When someone sits, walks near, or drives by they will stir up discussion because of the ad's uniqueness. Though one problem this type of promotion could face is vandalism. As shown above the chocolate candy looks delicious, almost as if someone could take a bit out of it. Though if the bench gets dirty or people place graffiti to distort the message, audiences can be turned of by the Kitkat advertising. Companies need to be aware of their advertising and whether the correct image is being presented.
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