Burger really uses sex to sell their new seven inch beef patty. I think its bit of a reach to associate food and sex. I know sex sells and it works well but after reading this ad, I didn’t have any increased desire to buy their patty. It was crude and I always thought of Burger King as family friendly and this ad says the complete opposite. They could very easily alienate apart of their market in their attempt to be edgy. I thought this ad was a poor decision and really could have utilized a different strategy to display their new menu item. The one thing this ad did accomplish is the mere fact I’m talking about it now, so it was able to create buzz.
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