That Ain’t Right

This was a controversial print ad published by Nike.  I understand what Nike is trying to show, one player wearing Nike shoes is able to dunk over the other player wearing the red jersey.  That’s embarrassing for the other player and “ain’t right.”  The one thing Nike failed to notice is this print ad could also be interpreted in another manner.  The player in the white jersey has his crotch in the other players face with a tagline “that ain’t right.”  This could perceived an anti-gay message and really emphasizes that creative directors need to concentrate on how clear their message really is.