I want a dog

             This ad makes it tough for me as I have been wanting a dog for a while now.  But I loved this commercial and the slow motion technique it uses to show the beauty of dogs.  The imagery coupled with the interesting music really captured my attention right away.  The dogs were clear and every detail was captured.  Everyone has a soft spot for our canine friends and Pedigree really used that to their advantage to break through the clutter.  The only negative I can come up with was their unclear message.  I knew it was for Pedigree but I'm unsure of the viewer takeaway.